Auth0 is the first identity management platform for application builders, and the only identity solution needed for custom-built applications. With a mission to secure the world’s identities so innovators can innovate, Auth0 provides the simplicity, extensibility, and expertise to scale and protect identities in any application, for any audience. Auth0 secures more than 100 million logins each day, giving enterprises the confidence to deliver trusted and elegant digital experiences to their customers around the world.

Access Management

Define access roles for the end-users of your applications and APIs, and extend your authorization capabilities to implement dynamic access control.

API Authorization – Fully leverage the API economy with authorization capabilities, using scopes and granular permissions for first-party, third-party and non-interactive (machine to machine) client applications.

RBAC – Assign permissions to users based on their roles within an organization. This creates a simple, manageable approach to access management that is less prone to error than assigning permissions to users individually.

Standards Based Security – Rest easy knowing your API is protected with open standards through the use of the OAuth2 for secure communication.

Extensibility lets you go where you want

Extend Auth0 to solve your unique identity needs, whenever and wherever you need.

Auth0 Marketplace – Figuring out what you need to solve identity requirements is not always easy. Auth0 Marketplace helps developers quickly find and install third-party identity solutions for their applications and APIs.

Actions – Give your developers modern tooling to extend Auth0. Actions features a drag-and-drop flow editor, IntelliSense code completion, VS Code editor, drafting, version control, and enhanced testing and debugging capabilities.

Rules & Hooks – Use JavaScript to control the authentication pipeline and trigger custom events at a number of extension points. Auth0 offers a serverless environment so developers just have to code, and not worry about building and maintaining another stack.

Simple and Secure Identity

From MFA to bot detection, security and great customer experiences no longer need to be mutually exclusive.

Attack Protection – Defend your application from bot attacks, as well as detecting anomalies based on suspicious IPs, breached credentials and user context.

Adaptive MFA – Reduce user friction by presenting an MFA challenge only when the user interaction is considered suspicious.

Step-up Authentication – Step-up authentication is a way to strike a balance between security and friction. It ensures users can access some resources with one set of credentials, but then requires additional verification for sensitive resources.

Frictionless experiences for all

Create a delightful experience for you and your customers across the whole journey – from sign-up to purchase.

User Migration – Migrating users can fill many application developers with dread. Auth0 provides multiple options to migrate them all at once, or gradually as they log-in. We make it easy for you, with zero disruption for your users.

User Profiles – Get deeper insights into your customers’ wants and needs in a simple and easy-to-use management interface.

User Connections – Deliver frictionless registration and login experiences. Enable users to create accounts, use social providers, or, for your enterprise customers, to federate easily with their identity provider. Give your user the freedom to choose from one or more of them with account linking.

Scalable User Directory – Auth0 offers a secure user directory that scales to hundreds of millions of users. Use core and custom user attributes to adapt the user experience or integrate them into your app.

Make Authentication Even More Personal

Find out just how much your login box can do for your customer.

Frictionless Login – Authenticate users across all of your applications & brands with a barrier-free, customizable login experience.

Single Sign-On – One login. All your apps. Reduce risk and increase productivity with an SSOsolution that works for you and your users.

Passwordless – Hate the hassle of passwords? Now you don’t have to. Authenticate securely and efficiently via email, SMS, or magic link.

Identities – Whether social, enterprise, or legal identities – your users have a multitude of online personas. Help them consolidate and interact with you however they want.

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